Preview: DRAG - Observing the Glamour of Subversion at Proud Galleries

London's iconic Proud Galleries in Charing Cross is currently dazzling visitors with its latest exhibition, "DRAG: Observing the Glamour of Subversion". Running until 9 September, this exciting showcase offers a vibrant journey through UK drag culture, featuring works from a diverse array of talented artists including Danilo Zocatelli, Dougie Wallace, Holly Revell, Kel Enders, Magnus Hastings, and Paul Madeley.

Founded by Alex Proud, Proud Galleries has long been an intimate pop culture hub, particularly noted for its music-related exhibitions displaying rare or previously unseen photographs of famous musicians and bands. With "DRAG: Observing the Glamour of Subversion", the gallery is expanding its horizons, delving into the vibrant and transformative world of drag.

Drag, a unique art form that challenges themes of identity, entertainment, and aesthetics, has a long history in the UK. In recent years, the drag movement has exploded into the mainstream with the likes of RuPaul's Drag Race. However, with roots in underground culture, it still maintains its grit that subverts the world around us into a glittery display of cheeky fun. With discussions around identity and representation more relevant than ever, this exhibition celebrates this multifaceted art form.

The exhibition highlights the distinctive character of British drag, which sets it apart from its global counterparts with a strong focus on comedy, wit, a rough exterior yet still shrouded in glamour. It captures this UK drag essence in a curated collection of photographs and paintings that feel at home in a location not so far from the many Soho clubs where many of the works are inspired from and taken in. From intimate backstage moments to grand performances, these images celebrate the artistry and individuality of drag performers, paying particular homage to the gritty and even seedy side of the art form while equally offering more polished, mainstream representations of drag that have gained popularity in recent years.

I spoke with curator of the exhibition Youssef El Khouly to get more insight into its intention.

How would you describe the UK drag scene?

The UK drag scene is a vibrant tapestry of identity and expression, where tradition meets rebellion. It’s a dynamic space where the old-school glamour of cabaret collides with the gritty innovation of underground culture. Here, Drag is more than performance; it’s a living, breathing art form that challenges norms and celebrates diversity with unapologetic flair. It’s constantly evolving, rooted in history but always pushing boundaries, reflecting the soul of British creativity.

What do you want people to take away from this showcase of work? 

I want people to leave with a deeper understanding of Drag as a powerful form of self-expression and a testament to resilience. This exhibition isn’t just about the aesthetics—it’s about the stories, the identities, and the courage behind the glamour. I hope visitors feel the energy and passion that drives this art form and recognize the profound impact Drag has on culture, both in London and beyond. Ultimately, I want them to see Drag not just as performance, but as a bold, living statement of freedom and creativity.

Anything more to say on Proud Galleries?

For Proud Galleries, telling these stories is about embracing the full spectrum of pop culture and recognising its power to shape and reflect society. We've always celebrated the icons and movements that challenge the status quo, and the Drag scene is a vital part of that narrative. By showcasing the art of Drag, we're not just documenting a cultural phenomenon; we're honouring the voices and visions that redefine identity and creativity. It’s important for us to shine a light on these stories, as they embody the spirit of resilience, transformation, and artistic freedom that resonates deeply with our mission.

Works are varied, from vibrant commercial-style prints by Paul Madley that highlight the celebrity of queens in modern drag, to sexually provocative images including an image of the formidable Courtney Act with a fellow face first in her down under, and paintings from Kel Enders, whose work borders on the surreal with well-known queens looking like they might belong in a Dali universe.

Holly Revell's work explores trans and non-binary identities and experiences. Her contributions in this instance show a juxtaposition between showbiz and nauseating scenes in a burst of colour, challenging the viewer to question what kind of mess Ginger Johnson is covered in. The prints are aptly named 'Disarray' and 'Wet and Messy'.

Danilo Zocatelli takes a more behind-the-scenes lens to the drag world, focusing on objects used in the process of creating an illusion and opting to frame the human form in cropped black and white compositions. This limited view offers a more intimate and vulnerable experience.

Don't miss this extraordinary exploration of drag culture. Step into a world where glamour meets subversion, and witness the power of drag to challenge, inspire, and transform.

For more info, please click here.

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