TodayTix Group acquires SECRET CINEMA
TodayTix Group has today announced that it has acquired Secret Cinema, the London-based entertainment company that specialises in immersive film and television events.
Secret Cinema’s popularity has exploded over the past 10 years. The company has sold over one million tickets to more than 50 shows, secured a multi-year, multi-title deal with Disney (kicking off with Guardians of the Galaxy), and produced experiences with major movie studios including Marvel, Universal, Paramount, Lionsgate, Sony, Netflix, and Eon Productions. Secret Cinema’s latest shows have attracted massive audiences, with Casino Royale reaching an audience of over 100,000 in London, and its collaboration with Netflix, Stranger Things, drawing over 300,000 people in its first Los Angeles production.
The acquisition will allow Secret Cinema to grow in two crucial ways:
Geographic: To date, Secret Cinema has mostly operated in the UK, apart from Casino Royale in Shanghai and Arcane and Stranger Things in Los Angeles. This deal will allow Secret Cinema to fuel its international growth, expanding to the United States in 2023, with a U.S.-national tour planned for May 2023, as well as a permanent location in Los Angeles.
Format: For the most part, Secret Cinema has produced short-term shows. Now, they will be creating open-ended theatrical runs to allow more fans to experience the immersive events. And the company is looking for a permanent location in London as well to better serve both audiences and partners.
There will be additional exciting announcements in the coming months.
In the last 12 months, Secret Cinema’s productions in the UK have included Netflix hit, Bridgerton; Arcane (League of Legends), its first title based on a video game; Ghost Busters: The Gates of Gozer, Secret Cinema’s first digital-only show; and 1990’s cult classic, Dirty Dancing. Guardians of the Galaxy, the company’s first major Disney title, is now playing in London.
