Big-shot ad writer Colin wakes up to discover he can only speak in jingles. Desperate to lift the curse, he meets green campaigner Jasmine, who seems to be the antidote. The only problem is, she finds him a revolting sellout. Can he change for the better - and un-jingle himself in the process? Mad Men meets Groundhog Day in this rib-tickling new musical from the award-winning creator of On Your Bike.

With a book and lyrics by Joe Venable and music by Georgia Rawlins, Jingle Street has tunes as catchy as the advertising jingles that the story centres around.

Tom Hayes plays protagonist Colin. There is a nice journey from workaholic with no morals to doing anything to impress his infatuation with Jasmine (played by Maddie Smith). There is the matter of a small love triangle between Colin, Jasmine and Parsley (played by Emily Huxter) which has comic elements, as the central figure (Jasmine) is slightly oblivious to the situation.

However, Colin's boss, played by Xander Pang, has the most farcical situations to deal with. Finding himself accidentally engaged in a childhood agreement and faking his own death to get out of it. The small cast are in fine voice, with some great vocal harmonies throughout the production.

A great new musical with lots of potential to make it bigger and better.

**** Four stars

Reviewed by: Rachel Louise Martin

Jingle Street plays in the Other Yin at Gilded Balloon Patter Hoose at 4.15pm until 27 August.