Lead casting has been announced for the new Broadway musical Once Upon A One More Time, powered by the music of Grammy Award-winning international pop icon Britney Spears, which begins performances at the Marquis Theatre on 13 May.

Helmed by internationally acclaimed, Drama Desk-nominated director & choreographers Keone & Mari Madrid, the show will star Briga Heelan (Great News, Ground Floor) as Cinderella, Justin Guarini (American Idol, Wicked) as Prince Charming, and Aisha Jackson (Frozen, Paradise Square) as Snow White.

Heelan, Guarini, and Jackson reprise the roles they originated in the world premiere production of Once Upon a One More Time which played a sold-out, extended engagement at the Tony Award-winning Shakespeare Theatre Company (STC), in Washington, D.C, from 29 November 2021-9 January 2022.

Once Upon A One More Time features an original story written by Jon Hartmere that flips the script on your favourite fairytale icons. Cinderella, Snow White, Little Mermaid and other classic storybook characters gather for their fortnightly book club, when—oh baby, baby! —a rogue fairy godmother grants their wish for a new story, by dropping The Feminine Mystique into their corseted laps. The arrival of this new tome spurs a royal revelation: there is more to life than bird-made dresses and true love’s kiss! The ultimate revisionist fairytale for anyone who yearns to feel "stronger than yesterday,” Once Upon A One More Time weaves the chart-topping anthems of the Princess of Pop herself, Britney Spears – including ‘Oops I Did It Again’, ‘Lucky’, ‘Circus’, and ‘Toxic’ – into a heartwarming and uproarious musical adventure about taking happily ever after into your own hands.

Joining the Madrids and Hartmere on the musical’s creative team are five-time Tony Award nominee David Leveaux as creative consultant, Tony Award-nominated set designer Anna Fleischle, costume designer Loren Elstein, Tony Award-winning lighting designer Kenneth Posner, sound designer Andrew Keister, Tony-nominated projection designer Sven Ortel and casting by Hardt Casting.

Further casting will be revealed in due course.

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