Aimie Atkinson & Nicky Sweetland join Thespie leadership team to develop shows and build audiences

Photo credits: Andy Brown Photography (left) & Danny Kaan (right)

Olivier award-nominated musical theatre star Aimie Atkinson and former Marketing Manager of The Theatre Cafe, Nicky Sweetland, have joined the team at theatre discovery platform, Thespie.

The platform was founded earlier this year and is now expanding its programme of in-house events.

Atkinson has joined as Creative Producer and will assist in developing artist-led concerts and events, co-productions and advise on artist development; whilst Sweetland will head up their Marketing and Communications and will oversee all editorial output and audience development.

Thespie’s first production starring former Six performers, The Reunion, was held last month featuring three Covid-safe concerts that were also live streamed.

Atkinson said: “I’m thrilled to be joining Thespie as Creative Producer. This is a unique opportunity to help create work for artists at all stages of their careers and I cannot wait to share all our news and the exciting projects we have coming soon.” She will continue to perform alongside her work for Thespie and is scheduled to resume her role as Vivian Ward in Pretty Woman: The Musical next year.

Thespie Founder Tyler Stoops said: “With The Reunion, I was amazed by Aimie’s work ethic, high artistic standards, and warmth with colleagues on stage and off. I know she’ll create work that recruits talented artists with big hearts, and draws audiences that want to be part of meaningful, inspiring theatre experiences. I couldn’t ask for a better collaborator to lead our artistic work.”  

Sweetland said: “I’m thrilled to be joining such a collaborative team that cares about artists, and to get to help support the development of new work with many of the artists that I’ve worked with across my career. This is an exciting time for theatre, and there’s a lot of good that our team will do to inspire audiences and help them discover the amazing resources available on Thespie.”

Stoops commented: “I’ve admired Nicky’s impact on audiences for a very long time, and seeing her thrive in the circumstances of the last six months has been an inspiration. She embodies the leadership every start-up looks for: passionate about the business vision, exceptionally skilled in their area of expertise, and willing to roll up their sleeves and help wherever is needed. I feel very lucky that she’s decided to join us.”